In this era of digitization, where every second person has an online website for their business, reaching the hearts of prospective audience has become a little more troublesome. However, the notion ‘Content is King’ is not that far off. One thing that makes any user attracted towards a website is how the website speaks to them, where all the content of the website is visible and if the content is promising to fulfil any of their basic needs.
Nevertheless, marketing content aimlessly, without any strong concrete marketing plan in place, cannot take this kingdom, that is, website, of yours to the height that it is supposed to reach. To nip this issue in the bud you need to have an extremely powerful content marketing strategy in hand.
In this article, we introduce three sure shot way of circulating your content to maximise the benefit you can reap from content marketing.
Approaching Owned and Earned Media:
There are two ways of getting your content available to your audience. One is via Owned Media, wherein, the web outlets where you publish the content are owned by you like website, blogs etc. In this medium you get the benefit of owning the content, which in turn helps to build your brand and make people aware about it. With higher brand awareness, the search engine ranking also gets benefitted.
The other way is by approaching Earned Media, in which case, the content is provided freely in the form of news coverage and by lined article. Here you avail the advantage of being exposed to not only your audience but also the users of other websites. This in turn, makes your brand even more popular and also provides you with authentic and credible links.
Sponsored content or articles are those pieces of content which are featured in editorial blogs or publications and give the feeling that they are supposed to be associated with that publication. In short the content is written keeping the style and rhythm of the media outlet in mind. This strategy helps to gain more brand awareness from that part of audience which the promoter has not touched yet. This results in better brand value, traffic on the website and links.
This is one of the best ways to improve your visibility on the Internet. If done properly you get the benefit of getting high reputation and at the same increasing brand awareness and value of your website. Syndicating content happens when your published content gets republished totally or partially in another website.
Although there are numerous ways of getting your content all over the Internet, the above three points makes sure that your written material gets the right exposure at the right time.